The Official 2023 Santa Hustle® Atlantic City Charity is Big Brothers and Big Sisters of Atlantic and Cape May Counties.

Big Brothers and Big Sisters vision is that all children achieve success in life. To accomplish this they partner with parents/guardians, volunteers and others in the community and hold ourselves accountable for each child in our program achieving: Higher aspirations, greater confidence, and better relationships, avoidance of risky behaviors, and educational success.
toys for tots – 75th anniversary
Santa Hustle® is a Toys for Tots official drop off spot: Please bring a new, unwrapped toy to the Santa Hustle for Toys for Tots! The mission of the U. S. Marine Corps Reserve Toys for Tots Program is to collect new, unwrapped toys during October, November, and December each year, and distribute those toys as Christmas gifts to needy children in the community in which the campaign is conducted.