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Santa Hustle Milwaukee Event Information

Be a part of one of the largest growing races as thousands of Santas will hit the streets of Milwaukee at the Third Annual Santa Hustle 5k Run/Walk at Veterans Park on December 2014 at 8:30 a.m.

Every participant will receive a free Santa hat, beard, and customized Santa dri-fit shirt to wear while running. Come on out for a morning of outrageous holiday decorations, festive music, and a large after party!

People everywhere have fallen in love with the race that encourages its participants to have fun while staying healthy. Once you participate, you will understand why the Santa Hustle has received national attention from major media outlets like the Travel Channel, ESPN, and the Rachel Ray Show! The Santa Hustle Race Series consists of six races in the cities of Chicago IL, Milwaukee WI, Sevierville TN, Indianapolis IN, Sandusky OH, and Galveston TX. Be a part of thousands of Santa’s running across the nation!



We are proud to be partnering up with the Hyatt Regency of Milwaukee as the official Host Hotel of the Santa Hustle Milwaukee. They are offering a special, discounted rate! To book, click here or make reservations by calling Central Reservations at 1-888-421-1442 and referring to the group and meeting name (G-LSHU).

Entry Fees


$35.00 until September 6
$40.00 (September 7 – November 30)
$45.00 (December 1 – December 6)

Date & Time

December 2014

Race start: 8:30 a.m.

Start & Finish

The Start and Finish line will be at Veteran’s Park, Milwaukee WI.

Race Charity


The Santa Hustle is thrilled to be partnering with Playworks Wisconsin, a non-profit organization that ensures recess is a fun, energetic, safe and inclusive environment for all children.

Rather than recess being a happy, playful time for the kids, the principal lamented that it had become the most chaotic period of the school day, with kids getting hurt, getting into trouble and getting left out.  In that moment Jill saw an opportunity to change recess, to make it a positive and productive time for all kids.  In 1996, Jill founded Playworks. In 2012, it expanded to Wisconsin.

When it becomes a healthy, integral part of the school day, kids carry that positive recess experience with them beyond the playground.

This year, Playworks Wisconsin serving 5,400 students in 12 low-income schools with our full-time program in the Milwaukee area. We’re also reaching thousands more students, teachers and youth workers across Wisconsin through Playworks Training.

To donate to Playworks, click here.

 Toys for Tots: Please bring a new, unwrapped toy to the Santa Hustle for Toys for Tots!

The mission of the U. S. Marine Corps Reserve Toys for Tots Program is to collect new, unwrapped toys during October, November and December each year, and distribute those toys as Christmas gifts to needy children in the community in which the campaign is conducted.

Pre-Race Packet Pick-Up

Pre-Race Packet Pick-Up will be at Fleet Feet Brookfield:

17550 W Bluemound Rd, Brookfield, WI 53045

December 2014


Race Day Packet Pick-Up

Race Day Packet Pick-Up will NOT be available!

FREE Santa Hat, Beard, Long Sleeve Shirt & Goody Bag
Santa Hustle Free Gifts

All 5K Participants will reciever a FREE Santa Hat, Santa Beard, customized Long Sleeve Dri Fit Shirt, and Goody Bag.


Timing and Bibs

The Santa Hustle 5k is an officially timed event using the disposable B-Tag timing system. Timing chips are attached directly to the back of your bib number and are to remain adhered for the duration of the event.

In order to receive an accurate time, please confirm your bib is:

  • Clearly visible on the front of the torso
  • Unaltered and unmodified (Do not fold or wrinkle)
  • Pinned in all four corners
  • Not covered (jackets, runner belts, water bottles, etc.)

There will be timing clocks at the start and finish lines.

Results will be posted on-site, as soon as possible following the event and official results will be posted on our website within 24 hours.

Location & Parking

Location: Veteran’s Park, Milwaukee WI

Parking will be available around Veteran’s Park for free (limited spots), as well as at the Milwaukee Art Museum for a fee. We highly encourage carpooling, as there may be traffic and limited parking.


The top 3 Male & Female Finishers in each age group for the 5K will receive a customized Santa Hustle medal. The top three overall Male and Female Finishers will receive a Santa Hustle Mug and Medal.

Age groups are as follows:
10 and under, 11-14, 15-19, 20-24, 25-29, 30-34, 35-39, 40-44, 45-49, 50-54, 55-59, 60-64, 65-69, 70-74, 75-79, 80 and over.

Awards will be handed out for the following categories:

  • Best Group Santa Costumes
  • Best Individual Santa Costume
Gear Check

Gear Check will be available for all participants at the race starting at 7:00 AM. Please use the provided tear off on your race bib and zip tie to use when you check your personal items. Any gear not picked up by 11:00 AM on race day will be transported to our main office at 770 Industrial Dr, Cary, IL. Items not claimed within 30 days will be donated to a local charity.

Strollers, Walkers, and Dogs

Strollers and walkers are allowed. Dogs are NOT allowed. Walkers need to start behind all the runners.

Post Race Party
Santa Hustle Post Race Party

The Santa Hustle Post Race Party is TBA. Check back soon for more details!

Register Now for the Santa Hustle!

Registration Coming Soon!

Or Click Here to download a registration form. Mail Registration Form to: Adrenaline Sports Management c/o Santa Hustle 5K Milwaukee 770 Industrial Drive Suite A Cary, IL 60013 Fax Registration Form to: 847-829-4577

Refunds / Exchanges

There will be no refunds or exchanges for the Santa Hustle

For more information:
Call Adrenaline Sports Management:

Email Adrenaline Sports Management: