The Official 2019 Santa Hustle® Smokies Charity is Keep the Tennessee River Beautiful.
Keep the TN River Beautiful’s mission is to educate and inspire people to take action to create a clean, healthy, beautiful TN River. It is our hope for communities along the river to rally to preserve, improve and protect the river for all ages to come.
The project started shortly after Keep Tennessee Beautiful and TVA sponsored Living Lands & Waters’ Tennessee River Tour. The tour stopped along various communities along the Tennessee River and rallied volunteers throughout TN and Alabama to clean up litter from the river. KTNB and TVA wanted to continue the work of Living Lands & Waters and created Keep the TN River Beautiful.
In just 12 cleanups, we have rallied 924 volunteers to remove 69,170 pounds of trash from the river.
Our work has just begun! We want to unite volunteers and communities along the river to continue river cleanups, help celebrate and promote organizations and individuals taking action along the river, support native plantings and riverbank improvements, and improve the quality of the river.
Directed by a volunteer Board of Directors, KTNRB (a 501(c)3) is the very first Keep America Beautiful Affiliate based soley on a river! It is our goal to rally volunteers to create a larger impact on our beloved Tennessee River.